Marketing guide for small businesses
Springwise recently launched a Small Business Marketing Guide with its advertising partner Federated Media. The guide, which focuses on “DIY brand marketing strategies to help you grow your business” is sponsored by Hewlett-Packard, and features articles by bloggers like Duct Tape Marketing’s John Jantsch, NOTCOT’s Jean Aw and Guy Kawaski. It’s an example of Federated Media’s innovative approach to marketing in the blogosphere—helping advertisers engage people by working with authors to create fun and useful content. Their first piece talks about using storytelling to build a brand, and upcoming posts will focus on hands-on topics like direct marketing and creating marketing materials.