29Apr

New Idea Agencies @ PSFK Conference NYC

by Jan Bruch Comments (0)

From PSFK:
At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart [...]

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05Mar

Marketing guide for small businesses

by Jan Bruch Comments (0)

Springwise recently launched a Small Business Marketing Guide with its advertising partner Federated Media. The guide, which focuses on “DIY brand marketing strategies to help you grow your business” is sponsored by Hewlett-Packard, and features articles by bloggers like Duct Tape Marketing’s John Jantsch, NOTCOT’s Jean Aw and Guy Kawaski. It’s an example of Federated Media’s innovative approach to marketing in the blogosphere—helping [...]

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20Oct

Big opportunities change society

by Jan Bruch Comments (0)

There’s an outstanding interview with Vinod Khosla on PBS’s web site. Vinod Khosla is an influential venture capitalist in Silicon Valley. He was a cofounder of Sun Microsystems and later a partner at the venture capital firm Kleiner Perkins, which helped fund Google and Amazon. In 2004 he started his own company, Khosla Ventures.
Here are [...]

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14Jan

What’s your path?

by Jan Bruch Comments (0)

I’ve come to believe that there are two approaches to life.
The first, followed by most, is the “paint by numbers kit” approach to life. You do what other people say. You follow a well-traveled path. You stay within the lines. And you end up with a nice, pretty – and unimaginative – picture.
The second, followed by [...]

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