29Apr

New Idea Agencies @ PSFK Conference NYC

by Jan Bruch Comments (0)

From PSFK:
At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart [...]

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05Mar

Marketing guide for small businesses

by Jan Bruch Comments (0)

Springwise recently launched a Small Business Marketing Guide with its advertising partner Federated Media. The guide, which focuses on “DIY brand marketing strategies to help you grow your business” is sponsored by Hewlett-Packard, and features articles by bloggers like Duct Tape Marketing’s John Jantsch, NOTCOT’s Jean Aw and Guy Kawaski. It’s an example of Federated Media’s innovative approach to marketing in the blogosphere—helping [...]

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31Jan

From age 10 to 60

by Jan Bruch Comments (0)

Vogue Paris had a very interesting editorial featuring a series of photographs of the 20-years-old model  Eniko Mihalik portrayed in the age of 10, 20, … 50, 60 respectively. It’s quite amazing how the overall look can be so malleable, achieved (perhaps not so) simply with tricks of the trade like hairdo, facial expression, [...]

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20Oct

Branding a city

by Jan Bruch Comments (0)

Thank you to Brand Avenue and PSFK for this article:
“Creative Cities Summit 2.0 concluded this week in Detroit, Michigan, a three-day conference bringing together creative practitioners from across industries (from city planners to educators) in a discussion about the integration of innovation, social entrepreneurship, sustainability, arts & culture and business and their roles in our [...]

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